Bachelor of Business Administration (BBA)

Course Description

Bachelor of Business Administration (BBA)

Bachelor of Business Administration (BBA) is a three-year undergraduate program that provides a strong foundation in the field of management. The program is designed to develop the business acumen of the students, enabling them to take up managerial roles in various industries. The BBA program at Vivekananda Global University focuses on providing a comprehensive understanding of business management, economics, and entrepreneurship.

The program curriculum is structured in a way that it offers a blend of theoretical and practical knowledge. It includes subjects such as accounting, finance, marketing, human resource management, business law, and organizational behavior. The course also focuses on developing essential skills such as critical thinking, communication, leadership, and decision-making.

Vivekananda Global University offers specialized BBA degrees in areas such as marketing, finance, human resource management, international business, and entrepreneurship. These specialization degrees provide students with in-depth knowledge and expertise in their chosen field, making them industry-ready professionals.

The BBA degree opens up a plethora of placement opportunities for students in various industries such as banking, finance, marketing, sales, human resources, and operations. Students can also pursue higher education in management by pursuing an MBA program.

Overall, the BBA program at Vivekananda Global University offers a comprehensive learning experience that prepares students to be leaders and entrepreneurs in the dynamic world of business.

Globally recognised, UGC entitled online degree, equivalent to regular degree from NAAC A+ accredited India’s leading University.

Specializations

General • Aviation Management • Digital Marketing• Retail Management • Fintech • Travel and Tourism

Live + Recorded

3 Years

Experience

Capstone Project • IT Incubation Centre • Industry exposure • Tech Community

Program Curriculum

• SEMESTER 1

  • Fundamentals of Management 
  • Business Accounting 
  • Business Law 
  • Entrepreneurship Development 
  • Business Communication 
  • Environmental Science 
  • Elective 1 -Psychology 

    SEMESTER 2

  • Managerial Economics 
  • Statistics for Business Decision 
  • Organizational Behavior 
  • Human Resource Management 
  • Principles of Marketing 
  • Business Analytics 
  • Elective 2- Banking and Insurance

    SEMESTER 3

  • Macroeconomics for Managers 
  • Business Environment 
  • System Analysis and Design 
  • Business Ethics and Corporate Social Responsibility 
  • Business Policy and Strategic Management 
  • Elective 3- Management Accounting 
  • Elective 4- Product and Brand Management

  • SEMESTER 4

    • Business Research Methods 
    • Operations Research 
    • E-Commerce 
    • Cyber Crimes and Law 
    • International Business 
    • Elective 5- Financial Management 
    • Elective 6- Marketing of Services 

  • SEMESTER 5

    • Quantitative Techniques 
    • Production and Operation Management 
    • Enterprise Resource Planning 
    • Total Quality Management 
    • Project Management 
    • Elective 7- Cost Accounting 
    • Elective 8- Idea Generation Lab 

  • SEMESTER 6

    • Graduation Project 
    • Elective 9- Micro Finance and Rural Credit 
    • Elective 10- CR Management