BBA in MARKETING MANAGEMENT

Course Description

SEM –I

·  Fundamentals of Management

·  Basics of Marketing

·  Basics of Accounting

·  Introduction to Economics

·  Environmental awareness and Disaster Management

·  Business English

SEM – II

·  Organizational Behaviour

·  Indian Economy

·  Marketing Management

·  Business Environment

·  Indian Banking System

·  Soft Skills – I

SEM – III

·  Human Resource Management

·  Banking Operations

·  Introduction to Psychology

·  Research Methodology

·  Business Law

·  Soft Skills – II

SEM – IV

·  Management Information System

·  Entrepreneurship Development

·  Introduction to International Business

·  Quantitative Techniques

·  Basics of Financial Management

·  Introduction to Digital Marketing

SEM – V

IT & Systems Management (ITM)

• Introduction to Production Management
• Business Ethics and Corporate Governance
• Marketing of Financial Services
• Introduction to SMEs
• Introduction to IT
• Applications of IT

SEM – VI

IT & Systems Management (ITM)

• Project Management
• Event Management
• Fundamentals of E- Commerce
• Database Management System
• Innovation and Technology Management
• Project Work