EDDZE - PG Diploma in Marketing Management | MIT Pune

Course Description

The PG Diploma in Marketing Management course trains you in product development and design, brand and product management, marketing services, managing customer and business relationships, franchising. The course also introduces and equips you with concepts of ever-evolving digital marketing. It involves marketing mainly on the internet, mobile phones, display advertising.

Learning Outcomes:

Develop analytical skills to forecast market movement, competitor strategies and growth rate
Learn Marketing Information System tools for effective CRM, implementation of marketing strategies and perfect the marketing mix
Evaluate and strategize according to the ethical and environmental scenario
Apply knowledge of concepts and tools to develop creative marketing strategies and overcome challenges
Learn the tools and techniques of Digital Marketing

COURSE SYLLABUS

Total Cumulative Credits 78

Semester I

Code	Subject	Credits
S1C01	Principles of Management	4
S1C02	Indian Economy and Policy	4
S1C03	Business Communication	4
S1C15	Accounting for Managers	4
S1C05	Marketing Management	4
S1C06	Legal and Business Environment (Micro and Macro)	4

Total Credits 24

Semester II

Code	Subject	Credits
S2C07	Management Information System	4
S2C08	Human Resource Management	4
S2C09	Research Methodology and Management Decision	4
S2C10	Strategic Management	4
S2C11	Business Analytics	4
S2C16	Financial Management	4

Total Credits 24

Semester III

Code	Subject	Credits
S3C13	Project Management	4
S0W01	Digital Marketing	4
S3W05	Integrated Marketing Communication	4
S3W06	Product and Brand Management	4
S0W11	Packaging and Distribution Management	4
-	Elective Basket (Select Any One)	4

Total Credits 24

Elective Basket (Select Any One)

S3EL3 HR Analytics 4

S3EL4 Marketing Analytics 4

S3LSC1 Supply Chain Analytics 4

S3FM4 Financial Analytics 4
Project Term – 3 Months

S. No Subject Credits

1 Desk Research 2

2 Project Work 4