Post Graduate Certificate in Digital Marketing

Blog Image

Course Description

The Post Graduate Certificate in Digital Marketing provides the opportunity to become the expert as required by the businesses today and to update and upskill yourself. In this course, you will receive clear guidance on how to implement digital marketing tools and techniques and will equip you with concrete skills to apply at your workplace.

Learning Outcomes

  • Learn the latest concepts in digital marketing
  • Understand the working of tools used in Digital Marketing
  • Learn to create a brand through digital marketing
  • Learn how to analyze the trends and design campaigns
  • Understand how to become a virtual brand manager


Total Cumulative Credits 46

Note :

  • The above course curriculum is subject to revision as per AICTE guidelines from time to time and as per industry updates.
  • Exams would be conducted during the January and July exam cycles.
  • Students will have to attempt all the components in the Learning Management System and submit FOUR Quizzes (15 marks each) for each subject.
  • Internal Examinations carry 60% marks (4 Quizzes of 15 Marks each) and External Proctored Exam carry 40% weightage (passing criteria for both internal & external exam is 50%).
  • Semester I

    Code Subject Credits
    FS1F01 Foundations of Business Management (HR, Marketing, Finance & Operations)  4
    FS1LA1 Legal Aspects of Business 4
    FS2C10 Strategic Management 4
    FS2C07 Management Information System 4
    FS0W01 Digital Marketing 4

    Total Credits 20

  • Semester II

    Code Subject Credits
    FS3W06 Product and Brand Management 4
    FS3W05 Integrated Marketing Communication  4
    FS2SS2 SEO & SEM 4
    FS3El5 Social Media Marketing 4
    FS2SF2 Social Media Analytics & Future Trends 4
    PWPGC Project Work 6

    Total Credits 26