Post Graduate Executive Program in Strategic Marketing

Course Description

Understanding the potential risks after thorough market research and deriving marketing strategies that stand the test of global competition requires years of experience and expertise.

Post Graduate Executive Program in Strategic Marketing throws light on evolving market trends, upcoming disruptive technology, new business models and their interaction with the other environmental factors. It prepares the learner to stand the test of time through expert guidance and an updated curriculum. The course is designed to make the learners see the big picture and align the marketing strategies to organizational goals for long-term sustainability and success.

Learning Outcomes:

• Understand the basics of marketing
• Learn to perform marketing analytics to forecast demand, revenues and profits
• Learn the global practices of product development and marketing communication strategies
• Learn to identify market potential and communicate value to customers
• Learn to make decisions that help to expand globally and create a global brand

COURSE SYLLABUS

Total Cumulative Credits 54

• Semester I

  Code	Subject	Credits
  S1F01	Foundations of Business Management	4
  S1LA1	Legal Aspects of Business	4
  S2C10	Strategic Management	4
  S2C07	Management Information System	4
  S2C11	Business Analytics	4
  S3C13	Project Management	4

  Total Credits 24

• Semester II

  Code	Subject	Credits
  S1C05	Marketing Management	4
  S2C09	Research Methodology and Management Decision	4
  S9DM1	Digital Marketing Strategies	4
  S3W05	Integrated Marketing Communication	4
  S3W06	Product and Brand Management	4
  S3EL4	Marketing Analytics	4

  Total Credits 24

• Project Term – 3 Months

  S. No	Subject	Credits
  1	Desk Research	2
  2	Project Work	4

  Total Credits 6