PG Diploma in Business Administration with a specialization in Marketing

Course Description

The PG Diploma in Business Administration with a specialization in Marketing is tailored to cater to the distinctive needs that are akin to diverse aspects of marketing such as international marketing, advertisement and sales promotion, product and brand management,industrial marketing and financial services marketing. The curriculum is thoughtfully structured to cover the latest marketing developments which are in accord with the present-day business challenges.

Learning Outcomes:

• Understand the basic concepts of marketing
• Develop analytical skills to forecast market movement
• Learn Marketing Information System tools for effective CRM, implementation of marketing strategies and perfect the marketing mix
• Evaluate and strategize according to the ethical and environmental scenario
• Apply knowledge of concepts and tools to develop creative marketing strategies and overcome challenges

COURSE SYLLABUS

Total Cumulative Credits 106

• Semester I

  Code	Subject	Credits
  S1C01	Principles of Management	4
  S1C02	Indian Economy and Policy	4
  S1C03	Business Communication	4
  S1C15	Accounting for Managers	4
  S1C05	Marketing Management	4
  S1C06	Legal and Business Environment (Micro and Macro)	4

  Total Credits 24

• Semester II

  Code	Subject	Credits
  S2C07	Management Information System	4
  S2C08	Human Resource Management	4
  S2C09	Research Methodology and Management Decision	4
  S2C10	Strategic Management	4
  S2C11	Business Analytics	4
  S2C16	Financial Management	4

  Total Credits 24

• Semester III

  Code	Subject	Credits
  S3EL1	Business Ethics and Corporate Social Responsibility	4
  S9DM1	Digital Marketing Strategies	4
  S3W05	Integrated Marketing Communication	4
  S3W06	Product and Brand Management	4
  S4M14	Services Marketing	4
  PWMI1	Project Work	6
  -	Elective Basket (Select Any One)	4

• Elective Basket (Select Any One)

  S3EL3	HR Analytics	4
  S3EL4	Marketing Analytics	4
  S3LSC1	Supply Chain Analytics	4
  S3FM4	Financial Analytics	4

  Total Credits 30

• Semester IV

  Code	Subject	Credits
  S9EV2	Entrepreneurship and Venture Capital Management	4
  S4W31	Sales Management	4
  S3WC1	Retail Management	4
  S0W11	Packaging and Distribution Management	4
  PWMJ2	Project Work	8
  -	Elective Basket (Select Any One)	4

• Elective Basket (Select Any One)

  S3EL2	Marketing of Financial Services	4
  S3El5	Social Media Marketing	4
  S3EL6	Predictive Modelling	4

  Total Credits 28