PG Diploma in Business Administration with a specialization in Marketing

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Course Description

The PG Diploma in Business Administration with a specialization in Marketing is tailored to cater to the distinctive needs that are akin to diverse aspects of marketing such as international marketing, advertisement and sales promotion, product and brand management,industrial marketing and financial services marketing. The curriculum is thoughtfully structured to cover the latest marketing developments which are in accord with the present-day business challenges.

Learning Outcomes:

  • Understand the basic concepts of marketing
  • Develop analytical skills to forecast market movement
  • Learn Marketing Information System tools for effective CRM, implementation of marketing strategies and perfect the marketing mix
  • Evaluate and strategize according to the ethical and environmental scenario
  • Apply knowledge of concepts and tools to develop creative marketing strategies and overcome challenges


Total Cumulative Credits 106

  • Semester I

    Code Subject Credits
    S1C01 Principles of Management 4
    S1C02 Indian Economy and Policy 4
    S1C03 Business Communication 4
    S1C15 Accounting for Managers 4
    S1C05 Marketing Management 4
    S1C06 Legal and Business Environment (Micro and Macro) 4

    Total Credits 24

  • Semester II

    Code Subject Credits
    S2C07 Management Information System 4
    S2C08 Human Resource Management 4
    S2C09 Research Methodology and Management Decision 4
    S2C10 Strategic Management 4
    S2C11 Business Analytics 4
    S2C16 Financial Management 4

    Total Credits 24

  • Semester III

    Code Subject Credits
    S3EL1 Business Ethics and Corporate Social Responsibility 4
    S9DM1 Digital Marketing Strategies 4
    S3W05 Integrated Marketing Communication 4
    S3W06 Product and Brand Management 4
    S4M14 Services Marketing 4
    PWMI1 Project Work 6
    - Elective Basket (Select Any One) 4
  • Elective Basket (Select Any One)

    S3EL3 HR Analytics 4
    S3EL4 Marketing Analytics 4
    S3LSC1 Supply Chain Analytics 4
    S3FM4 Financial Analytics 4

    Total Credits 30

  • Semester IV

    Code Subject Credits
    S9EV2 Entrepreneurship and Venture Capital Management 4
    S4W31 Sales Management 4
    S3WC1 Retail Management 4
    S0W11 Packaging and Distribution Management 4
    PWMJ2 Project Work 8
    - Elective Basket (Select Any One) 4
  • Elective Basket (Select Any One)

    S3EL2 Marketing of Financial Services 4
    S3El5 Social Media Marketing 4
    S3EL6 Predictive Modelling 4

    Total Credits 28