MBA - Marketing Management (MBA-Marketing)

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Course Description

MBA - Marketing Management

Marketing Management discovers demand fluctuations and develops suitable tactics for economically utilizing such prospects. This specialization is designed to educate students on how to build marketing initiatives and regularly analyze the growth of the marketing industry. It also educates on addressing flaws in the implementation of marketing strategies, rules, and practices.

Course Duration

Two academic years from the year of joining the program

Course Eligibility

Any graduate

Medium of Instruction

English

 

Exclusive Elective Options (Any 5)
Entrepreneurship Management : Managing Innovation (MOOC-IIMB)
Retail Management : Consumer Behaviour (MOOC-IIMB)
International Business : Cross Cultural Relationship Marketing
Hospital Administration : Hospital Administration
Tourism and Hospitality Management : Travel Media & Journalism
Sports Business Management : Digital and Media Marketing in Sports
Pharmaceutical Industry Management : Pharmaceutical Sales & Marketing Practices
Lifestyle Management : Retailing & Visual Merchandising
Biotechnology : Biotechnology Marketing in India
Banking and Financial Management : Banking and Financial Markets (MOOC-IIMB)
Logistics and Supply Chain Management : Knowledge Management in Supply Chains

About DMIMS (Deemed To Be University)

On May 24, 2005, the University Grants Commission accorded Datta Meghe Institute of Medical Sciences the title of Deemed to be University . The DMIMS(DU) opted for audit by the National Assessment & Accreditation Council shortly after receiving prestige of Deemed to be University, and a peer team from NAAC monitored the DMIMS(DU) campus and constituent units in March 2007, as a result of which the DMIMS (Deemed to be University) was granted with 'A' Grade. Following that, in May 2013, the Ministry of HRD, Government of India, recognized Datta Meghe Institute of Medical Sciences (Deemed to be University) 'A' Grade status among the country's Deemed Universities.

In March 2013, the National Assessment and Accreditation Council (NAAC) reaccredited the institution with 'Grade A' for the period of five years. Following that, in the third cycle of re-accreditation by the NAAC, the University was re-accredited with a 'A+' Grade, making it the only Health Sciences University in the County to have such a distinction, in the third cycle of its re-accreditation, in the year 2017. As a result, it was classified as a Category - I Deemed to be University by the University Grants Commission (Categorisation of Universities alone) for the award of graded autonomy in 2018. It has also been included to the list of Deemed to be Universities under Section 12 B of the UGC Act of 1956. In addition, the University got the esteemed Dr. B.C. Roy Award for Institutional Research.

The component Units of Deemed University are housed on a 125-acre campus at Sawangi (Meghe), Wardha, some 80 kilometres from Nagpur, Maharashtra, India, which serves as the country's geographic centre. It is nestled away from the urban and street life in a self-sustaining compound with an excellent academic ambience, amidst tranquil surroundings. It is well connected by road, train, and air (through Nagpur) to all major cities in India and around the world.

Certifications

  • UGC Category 1 Recognised 
  • NAAC Accreditation Certificate-Grade 'A+'
  • HRD Grade 'A' Letter - From Human Resource Department, Govt of India
  • QS I-Gauge E-lead Ranking
  • Times Higher Education Impact Rankings 2022
  • Datta Meghe institute of Medical Sciences (deemed to be university)is a proud recipient of ‘Diamond’ rating in QS i gauge and QS subject ratings, Medicine
  • BSCIC-ISO Certification for DMIMS(DU)
  • Grade Autonomy certificate
  • American Heart Association (AHA) accredited international training centre for emergency life support
  • NABH Certification for Institutional Ethics Committee DMIMS(DU)
  • 12B Certification from UGC
  • Atal Ranking of Institutions on Innovation Achievements

Fee Structure

MBA 1st Year Fee 2nd Year Fee
  Sem 1 Sem 2 Sem 3 Sem 4
Enrolment Fee ₹ 2,000/- - - -
Examination Fee ₹ 1000/- ₹ 1000/- ₹ 1000/- ₹ 1000/-
Program Fee ₹ 40000/- ₹ 40000/- ₹ 40000/- ₹ 40000/-
Total Fees ₹ 43000/- ₹ 41000/- ₹ 41000/- ₹ 41000/-